Automoblox Company manufactures a premium wooden toy construction system based on automobiles. Established in 2003, the company's partners, businessman Raymond Rega and designer/entrepreneur Patrick Calello, are filling a niche in the toy market for a play experience that combines a back-to-basics approach with both design excellence and educational appeal.

 

The proliferation of techno-toys and video games often lack fundamental educational benefits. The Automoblox construction system was conceived as a vehicle to nurture and encourage creativity in young minds through problem solving. Automoblox fulfills the need for a toy system that is appealing to children of all ages and to baby-boomer parents who seek quality educational toys for their children.

 

The meticulously engineered Automoblox system is designed for children ages three and up and combines the warmth of classic, natural wood and modern materials with advanced car styling. Working closely with child development psychologists, the Automoblox construction system uses interchangeable components to create challenge, stimulate creativity, and develop problem solving skills.

 
The Designer: Designer Patrick Calello specializes in innovative product solutions that meet the needs of ever changing and savvy customers. His industrial design work has been put to use by the likes of Fortune 100 companies, Pfizer, Merck, and Colgate-Palmolive with graphic design work that has graced Broadway marquees and the covers of Columbia Records platinum albums. He is the man behing the Automoblox brand creation, corporate identity, graphic design, industrial design, and mechanical engineering. Together with a team of professionals, Patrick was able to bring to market the innovative Automoblox toy system. Patrick is the principal of Calello design and acts as a brand, design and strategic consultant and lectures about entrepreneurship and innovation.